Weststar Associates Limited

Authorised General Distributor of Mercedes-Benz in Nigeria

About Weststar

Weststar Associates Limited is the Authorized General Distributor for Mercedes-Benz in the Federal Republic of Nigeria. As an extension of the renowned brand it represents in Nigeria, Weststar coordinates the manufacturer’s business activities including; Sales, Dealer Support, Fleet Management Support, Aftersales Services, Warranties, Marketing, Public Affairs, and Trainings. 

Founded in 2007, Weststar Associates has increasingly grown from strength to strength in satisfying its clients and has garnered accolades worth mentioning. 

Mission and Strategic Targets

1. Market

- To represent the brand Mercedes-Benz under one umbrella in Nigeria

- To build-up and maintain an efficient and reliable network for Sales and Aftersales services -To increase the market share of the brand in the total vehicle market and  its respective competitive segments

2. Dealers/Partners

- To support, steer and develop appointed authorised Dealers of Mercedes-Benz

- To be a professional and reliable partner being able to achieve the common targets

3. Daimler AG

- Representing the brand Mercedes-Benz, as the Authorized General Distributor in Nigeria based on the General Distributor contract signed with the manufacturer in 2008

- Acting and handling the business according to the worldwide valid compliance rules and regulations

- To provide Daimler AG with all necessary information enabling the manufacturer to support in return Weststar and its partners while steering the Nigerian market efficiently and profitably.

4. Customers

-  To be a trustworthy and reliable business partner.

-  Deliver always the best quality to our clients.

-  Customer satisfaction is one of our top priorities.

-  Honest and sustainable business behaviour is a must. 

Company Culture

Ø  Customer orientation

Ø  Teamwork

Ø  Honesty and reliability

Ø  Quality

Ø  Responsibility

Ø  Profitability

Ø  Sustainability